RESUMO
The creation of new museums, together with policies for the aestheticization of cities and for the touristification of public spaces – aimed at attracting consumers and developing touristic destinations – generates controversies on the social role of the museological institutions themselves and their relationship with their environment. They are connected at the same time to gentrification processes and market demands, as they produce aesthetic fruition and can guarantee structural improvements to certain parts of the population. Such museums become products of a “touristic urbanization” process and integrate the so-called touristic landscapes or cultural landscaping – “a concept that involves the idea of artificialism and superficiality, connected to a strictly market view.” Thus, the museum becomes the catalyst for oppositions that inhabit the cultural landscape, placing itself in service of “cultural landscaping” and contradicting the social role that it should exert. This article presents examples that seem to break with this logic.
Autoria: GODOY, Karla Estelita; LUNA, Sarah Borges